Banana Boat.
Working on Banana Boat has been fun in the sun all day every day. During my time on the brand, I’ve been given the opportunity to contribute to some incredible (and impactful!) projects. This ranges from large-scale brand-led projects, like social media brand positioning documentation, to point-of-purchase shelf talkers and digital ads. Here you’ll find a smattering of projects from my time with Banana Boat, but just know that this only scratches the surface!
Contributions: copywriting, creative strategy, proofreading, and copy editing.
social brand positioning.
Our team developed creative guidelines to ensure the new Banana Boat brand world (as developed by Turner Duckworth!) really shines on social. The guidelines were built with a page for each segment of BB products, developing a unique color palette and look for each. See a few segment pages below.
social.
