While Carefree was part of the Edgewell portfolio of brands, I had the incredible opportunity of working on naming and branding work for some new product innovation. The ask was simple — if Carefree were to launch a line of diagnostic liners/pads, what would that look like?

The original request was to present names and rationale. However, I was immediately drawn to this project and couldn’t resist taking it further. I asked my lovely CD/designer husband, Brian Moore, to help bring the vision to life. He had fun developing some rough logo ideas and moodboards to represent the concepts I presented to brand leadership.

Contributions: Copywriting, creative strategy, branding, and creative direction.