Cremo.
Cremo is a men’s grooming brand known for their high-performance products at an affordable price. Across shaving, hair care, body care, and more, Cremo puts an emphasis on fragrance, pairing sophisticated scents with high-quality ingredients throughout its product lineup.
During my time as the lead brand copywriter, I’ve been able to contribute to a wide range of projects, from naming + packaging to digital + email marketing and more.
Contributions: copywriting, creative strategy, naming, copy editing, brand stewardship, as well as proofing, editing, and creative direction for freelance copywriters.
social brand positioning.
The creative team at Edgewell was tasked with developing social guidelines for a Cremo brand evolution. The guidelines were built with each page representing a content strategy pillar, showcasing examples and explanations of how this pillar should show up on our organic social accounts.
emails.
