For the past 4+ decades, KEH thoughtfully selected and renewed secondhand cameras, lenses, and accessories to get them back into the hands of other photographers. This has led to KEH becoming the largest curated market for pre-owned photo and video gear.
While my title at KEH has been Senior Brand + Creative Copywriter, my role has taken a variety of shapes. Part creative lead, part marketing coordinator, part copywriter, part creative strategist, part project manager, and probably a little bit more. While I've managed the day-to-day copywriting work including social media, blog content, and email, I've largely worked on defining the KEH brand. This has included building brand voice guidelines, training other employees on proper brand voice, developing creative strategy documentation, scriptwriting, executing large-scale campaigns from concept to end, and giving creative feedback and direction to other team members.
Contributions: branding, copywriting, conceptual thinking, creative direction, campaign development, scriptwriting, brand voice development, and creative/brand strategy.
KEH Brand video.
KEH created a new video advertisement to encapsulate recently updated brand messaging and visuals in August 2022. I wrote the script for a voiceover artist, along with the onscreen copy.
After being tasked with creating more original upper funnel brand content, I worked alongside other members of the KEH creative team to develop the concept for The Vault — a showcase of the rare, historical cameras that we keep as part of a private collection. This video is the first in the series, focused on the Leica M6s. My contributions include research, visual and creative direction, and scriptwriting.