Snapfish is a one-stop-shop for all things photo and photo gifts that is now part of the Shutterfly family of brands. During my time here, I worked alongside Maggie Biernacki to build and manage a creative team, including two writers. The day-to-day work included writing retail email, social media posts, blog content, video scripts, paid ads, and print material. I also provided basic creative direction and proofreading for designers and copywriters.
On a larger scale, Maggie and I worked directly to continuously define and polish the Snapfish brand. This meant developing brand voice guidelines, updating branded trigger emails, creating seasonal style guides, and implementing a content strategy.
Contributions: copywriting, creative strategy, brand voice development, proofreading, content strategy, creative direction, branding, campaign development, and creative management.